Nothing stands still for long at Royal Holloway, and we use pattern to reflect that vibrancy.
Using the two squares of our logo as the starting point, anything is possible.
We have three types of pattern, all of which grow from the two squares that make up our logo.
Framing device
Starting with the orange and grey squares of our logo, these expand out into elements that interact with imagery or typography.




Pattern blocks
Created by different configurations of overlapping squares, we have a range of dynamic imagery containers.




Texture
We have a range of different density chequerboard and diamond patterns that are used to help add interest to block colour elements within our brand.



