School of Business and Management News Roundup

The final month of 2024 continued to be busy for our academic colleagues in the School of Business and Management, seeing as it did, the end of the Autumn Term, a host of gatherings and planning sessions for the next year, the Winter Graduation Ceremonies for our Postgraduate Class of 2024 and a welcome break over the festive period. Despite all these activities, we continued to see and hear news of their research and expertise being shared across the world by various outlets concerning a large range of topics. Here is just a selection.

Hello Kitty celebrates it's 50 year anniversary

Head of our Department of Marketing, Professor Sameer Hosany, wrote about the 50^th Anniversary of the ‘Hello Kitty’ Brand for The Conversation UK. The article was also republished by various global outlets.

Hello Kitty at 50: a Japanese success story of simplicity and cuteness | The Conversation UK

Hello Kitty at 50: A Japanese success story of simplicity and cuteness | AlterNet.org | Online

Hello Kitty celebrates 50 years of simplicity and cult of cute Japanese style | Atlantico | French

Hello Kitty at 50: A Japanese success story of simplicity and cuteness | Rappler • Online

Why was Hello Kitty successful? Marketing professor explains the success story | Gigazine

An illustrative image representing the 50th anniversary of the Hellow Kitty brand, featuring Kitten illustrations, a birthday cake and text surrounded by laurels marking the number, the background feature a blurred appearance of confetti against a blue background.

Gender roles in a marriage proposal

Staying with The Conversation, Dr Vera Hoelscher from our Department of Marketing contributed to this article on why equality still hasn’t reached the realm of marriage proposals. The article was also picked up and republished elsewhere.

Why don’t more women choose to propose to their male partners? | The Conversation UK

Why don't more women choose to propose to their male partners | New Pittsburgh Courier USA

How to align AI tools with teaching philosophies

The School’s Vice Dean for Education and Student Experience, Dr Lucy Gill-Simmen, saw her article on using AI tools in education published via Times Higher Education.

How to align AI tools with teaching philosophies: a practical guide | THE – Times Higher Education

An illustration representing Gen Z’s use of AI technology featuring a range of figures using laptops and devices, with a large screen featuring the word AI on it and bubbles popping up all over it suggesting technological tools, ideas and resources. Th entire image is on a dark background with a blue glow, and is brightly coloured in a cartoon style.

Removing the ‘creep’ factor

Dr The Khoa Do (Bin)’s research into the ‘creepiness factor’ of robots being used in hospitality service roles continues to be of interest, and was picked up by The Chartered Institute for IT.

PopCompSci bytesize: are you being served creepily? | BCS.org | UK

– An image representing the idea of a service robot, featuring a robot with shelves on which plates of food are stored, and a screen with a friendly face. In the background is a blurred image suggesting the interior of a café.

Coverage of the British Royal Family brand

Professor Pauline Maclaran’s expertise on the British Royal Family continues to be called on, featuring in multiple different stories about the various public figures.

Meghan Markle withdrawing more and more into her mansion | Geo TV, Pakistan

Prince Harry sends meaningful message to UK Christmas party | ARY News.tv | Online

Princess Kate attending the Carol Service ‘was very important’ for one key reason | The Express US | USA

Princess Kate attending the Carol Service ‘was very important' for one key reason | MSN US

How William and Kate navigate being relatable without 'losing mystique' | MSN US

A photograph of Buckingham Palace in London with the Fountain Sculpture at the end of The Mall in front of it. Buckingham Palace is a large Victorian building, built in a Palladian style in light coloured stone.

Human rights in Saudi Arabia

A piece in The Guardian discussing Saudi Arabia's bid to host the World Cup featured quotes by Dr Maryam Aldossari discussing Saudi Arabia's human rights record. Maryam was further quoted in their follow up article, which was subsequently picked up by various German new outlets.

Saudi Arabia’s 2034 World Cup bid to be ratified by Fifa despite rights violations | The Guardian online | UK

World Cup award this week: "Qatar 2.0" in Saudi Arabia? | Onefootball | German

FIFA member associations as claqueurs at World Cup awards in 2030 and 2034 | Neues Deutschland | German

A graphic image showing a map of the world in two shades of grey to show land and ocean. Over the top of the Middle East is a magnifying glass, highlighting the outline of the country of Saudi Arabia which is filled in with the flag of the nation, a green background with white text and a sword on it

New Marketing Podcast

Finally, the Department of Marketing have started a new podcast - Breaking Marketing Insights (BMI). Updated monthly, this podcast aims to bring you cutting edge research insights and best educational practises from leading marketing experts, both within and beyond the department, exploring the latest trends and strategies shaping the marketing world today.

Have a listen here:

Spotify or Apple Podcasts.