Displaying 1 to 10 of 11
The commercialisation of the most romantic holiday – Valentine’s Day
14 Feb 2025In his latest article for The Conversation, Professor Sameer Hosany examines the history and economic success behind the marketing strategies for the most romantic holiday of the year
Exploring Hallyu - the 'Korean Wave' that has exported their culture to the rest of the world
15 Jan 2025Head of the Department of Marketing, Professor Sameer Hosany, examines the global impact of Hallyu - the Korean Wave - in his latest article for The Conversation
Dr Vera Hoelscher explores gender equality in marriage proposals
20 Dec 2024In an article published via The Conversation, Dr Vera Hoelscher explores her research into gender equality in marriage proposals, finding society norms still view this as the 'man's' role.
Marking the 50th Anniversary of Japanese brand, ‘Hello Kitty’
09 Dec 2024As ‘Hello Kitty’ approaches her 50th anniversary, Professor Sameer Hosany takes a look at the reasons behind her economic success
Professor Sameer Hosany investigates the value of the Celebrity Endorsement
23 Aug 2024Brands like endorsements from celebrities to help drive consumer interest. But this relationship is not without risk, which is why some celebrities have pursued establishing their own brands.
Dr Lucy GIll-Simmen discusses why authenticity is the the key to educating Gen-Z in our AI driven world
08 Aug 2024In an increasingly AI-driven world, authenticity has become key to combatting the growing prevalence of 'fake' information.
Professor of Marketing Chris Hackley, covers the relaunch of Loaded
28 Jun 2024Professor of Marketing, Chris Hackley, brings his insight into the relaunch of ‘Loaded’ - the biggest Lad’s mag of the 1990s and 2000s.
Why product placement could replace the more traditional TV advert in the UK
30 May 2024Professor of Marketing Chris Hackley, looks into the history of product placement deals in UK TV, discussing how changing TV viewership might see these replace the traditional TV advert
After a 20 year hiatus, Beauty giant Sephora is reopening shops in the UK
24 Apr 2024Dr Nisreen Ameen uses her knowledge of cutting edge AI to examine how beauty brand Sephora plans to make a success of re-entering the UK retail environment
Brands need to concentrate on authentic messaging if they want to connect with Super Bowl fans
09 Feb 2024On the biggest night in the world for marketing spend - The NFL’s Super Bowl - Dr Lucy-Gill Simmen & Dr Ling Xiao offer tips on how brands can use authentic storytelling to connect to consumers
