Displaying 21 to 30 of 83
New research into AI in the workplace finds, once new tools are accepted, creativity can flourish
28 Aug 2024Dr Najmeh Hafezieh explains the findings from her recent research project into how new AI tools impacted the work of software developers, and how this could be used by other industries
Professor Sameer Hosany investigates the value of the Celebrity Endorsement
23 Aug 2024Brands like endorsements from celebrities to help drive consumer interest. But this relationship is not without risk, which is why some celebrities have pursued establishing their own brands.
New Head of Department for Accounting and Financial Management Department
16 Aug 2024Professor Suki Sian appointed as Professor of Accounting and new Head of the Accounting and Financial Management
Dr Lucy GIll-Simmen discusses why authenticity is the the key to educating Gen-Z in our AI driven world
08 Aug 2024In an increasingly AI-driven world, authenticity has become key to combatting the growing prevalence of 'fake' information.
School of Business and Management students increasingly positive in 2024 National Student Survey
15 Jul 2024We’re delighted to announce significant improvements across all subjects for the School of Business and Management in this year’s National Student Survey results
MSc Human Resource Management students trip to Toulouse Business School
05 Jul 2024In June 2024, MSc Human Resource Management students embarked on an international trip to Toulouse Business School as part of the module ‘Fieldwork on Contemporary HRM Issues’.
Professor of Marketing Chris Hackley, covers the relaunch of Loaded
28 Jun 2024Professor of Marketing, Chris Hackley, brings his insight into the relaunch of ‘Loaded’ - the biggest Lad’s mag of the 1990s and 2000s.
School of Business and Management postgraduate students take part in SAS Digital Challenge 2024
21 Jun 2024Postgraduate students from the School of Business and Management given the opportunity to work on a live business problem, contributing innovative solutions for impact on a global healthcare issue
2024 Postgraduate study trip: Tallinn and Helsinki
15 Jun 2024The 2024 Postgraduate study trip optional module saw students from MSc International Business Management and MSc Digital Business visit Tallinn and Helsinki for a week of experiential learning focused
Why product placement could replace the more traditional TV advert in the UK
30 May 2024Professor of Marketing Chris Hackley, looks into the history of product placement deals in UK TV, discussing how changing TV viewership might see these replace the traditional TV advert
